Crane Authentication unveils PROFOUND®
PROFOUND® by Crane Authentication empowers brand owners to deliver secure, instantly recognizable brand experiences to consumers.
Corporate Articles & Reports
Crane Authentication unveils InsightPulse™
Following a recent rebranding from OpSec Security to Crane Authentication, this media release is the first instance of the InsightPulse™ cloud platform being showcased under the new branding.
WAW COLLECTION case study
Italian lighting company WAW COLLECTION partnered with OpSec to safeguard its brand integrity and bespoke lighting products from counterfeiters worldwide. OpSec provided cutting-edge online monitoring technologies for comprehensive detection and enforcement across key social media platforms and online marketplaces.
Epta Group case study
Operating across five continents, Epta Group is a leading provider of refrigeration solutions, offering specialized, complementary, and modular services. To enhance oversight of its business operations, Epta partnered with OpSec to streamline key processes, focusing on its expert team of field service engineers and technicians.
Audiomob x PepsiCo: Exploring the impact of in-game audio ads
Published via the Interactive Advertising Bureau (iab), Audiomob’s latest white paper – developed with PepsiCo and Mountain Dew – showcases the powerful impact of audio ads in creating memorable brand experiences within the mobile gaming ecosystem of more than 3 billion players worldwide.
The Expanding World of Mobile Gaming in Advertising
Mobile gaming is no longer just a pastime for the few; it's a thriving global community of over 3 billion active users. Mobile gaming is now a regular staple of day-to-day life, whether commuting to work, passing time at lunch, or even spending time indoors with friends and family. Mobile gaming has a growing place in our regular diet of media consumption.
Rewarded ads: The digital audio industry's most versatile tool
In collaboration with Moboidioctum, a Turkey-based global media platform and event organiser for the video game industry, I wrote an article exploring the growth and potential of rewarded audio ads in mobile games as a less disruptive and more engaging advertising alternative.
What Google’s New ‘Better Ad Experience’ Policy Means for In-App Advertising
Google takes a firm stance against disruptive ads.
[Ghostwritten] The Digital Audio Industry Is Transforming and It’s Time Brands Tuned In
[This is a ghostwritten article submitted to ExchangeWire.] Demand for digital audio ads is growing. Check out the latest trends shaping an industry projected to reach $2.83 billion by 2027.
Audio Ads Beat Video Ads in Attention and Brand Recall
Audio ads might be the most powerful tool you're not using. We examine a groundbreaking study from Dentsu which underscores the merits of audio advertising.
Offset Unity’s Runtime Fee With Audio Ads
Worried about the sweeping changes Unity announced to its pricing model?
The In-Game Audio Revolution: the current state of mobile gaming & in-game advertising
This report is designed for those who are interested in learning more about in-game audio ad formats, including the latest advancements, growth trends, opportunities in the advertising industry, and the global mobile gaming audience.
Audiomob and Katz Media Group Spearhead New Era of Digital Audio Advertising in Mobile Gaming – Sounds Profitable
[Press release] Audiomob, a leading global AdTech solution provider in mobile gaming, has partnered with Katz Digital Audio, America’s leading solution for streaming audio and podcasting.
