As a content and marketing specialist, I have worked in-house with leading B2B businesses across adtech, finance, SaaS, and brand consultancy to create content that defines brands and drives engagement.

My work spans developing brand strategies and campaign concepts through to producing the content itself, from thought leadership pieces and long-form reports to case studies, ads, social media, and print materials.

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The American sports industry is a key focus area for Crane Authentication (formerly OpSec Security) and its anti-counterfeiting solutions. I drafted the copy and worked closely with designers to create this clean, effective ad for inclusion in the Pro Football Hall of Fame 2025 Yearbook by H.O. Zimman, Inc.

A digital version of the magazine is available online, while physical copies are available at select NFL stadiums in-season.

To increase awareness of Crane Authentication's rebranding and highlight its latest innovations in IP protection solutions, we created both digital and physical materials to support our presence at Brand Licensing Europe (BLE) 2025 — the only pan-European trade show dedicated to brands and licensing.

I drafted the copy and worked closely with designers to produce several newsletters, which were distributed by the show’s organisers, Informa, to their audience of over 75,000 industry professionals.

Following the rebranding of OpSec Security to Crane Authentication, we showcased our updated services and products through new web copy and video content across the redesigned website and revamped LinkedIn channel.

I designed and drafted copy for the PROFOUND® product page, as well as developed the script and storyboard for both long- and short-form videos highlighting the product’s core features.